JAPAN SUSTAINABLE SEAFOOD AWARD

Leadership Award

Collaboration Award

U-30 Award

Finalists

Leadership Award

A pioneer project which contributed to expanding the sustainable seafood movement in Japan by setting the milestones for the industry. The project is executed by one or more companies/organizations, or a person.

Sustainable fisheries through complete order-based fishing

Sustainable fisheries through complete order-based fishing

Kunimi-maru

(Voices from committee and juries)
Despite being small in scale, this project’s unique perspective has been recognized for successfully addressing the overfishing issue while also solving economic and labor condition issues. The project’s potential for scaling this approach to other fishery businesses and adapting to fish species with declining stocks is also highly anticipated as an intriguing initiative that could significantly change the future of the fishing industry.

Our business concept is a sustainable fishery with the concept of "Your Exclusive Fisherman," which is the first of its kind in Japan, known as "Complete Order-based Fishing." It is a novel fishery system that incorporates a made-to-order production from nature by using e-commerce sites and social media to accept built-to-order from consumers.
Traditionally, fishermen catch fish at their convenience and supply them to the market. Our “Complete Order-based Fishing”, on the other hand, is the opposite of the conventional fishing system. It represents a new business model that can address current challenges in the fishing industry, such as overfishing of fishery resources, price instability, overworked fishermen, and a shortage of successors.
”Complete Order-based Fishing” aims to bring innovation to the fishing industry while preserving resources for the future. We are currently in the process of applying for the prefecture's business innovation plan.

『世界初 ASC-MSC海藻(藻類)認証取得』で切り拓く、沖縄サステナブルシーフード推進プロジェクト

Okinawa sustainable seafood promotion project pioneered by "World's first ASC-MSC seaweed (algae) certification

Euglena Co., Ltd., Yaeyama Shokusan Co., Ltd., euglena GARDEN, Agricultural
corporation Imori Farm,LLC, Ryukyu Kokuto Co., Ltd., Tokinari Foods, Ayumi Resort Co.,
Ltd., NAHA bakery, Ichibano Chikara, BASHODO CO., LTD., THIRD Ishigaki Island,
RYUKYU ASTEEDA Sports Club Co., Ltd., VANILLA・DELI, and Ishigaki island SUN farm Cafe FIVE FOUR EVER"

(Voices from committee and juries)
The achievement of ASC-MSC seaweed (algae) certification by Euglena is indeed a groundbreaking initiative, and it has gained significant recognition. The steady progress also was appreciated. Providing updates, any changes, and future prospects are expected.

In January 2019, Euglena became the first company in the world to obtain the "ASC-MSC seaweed (algae) certification" for euglena and chlorella. We are actively promoting the euglena and chlorella, gifts from Ishigaki Island in Okinawa, as a "new choice for your sustainable seafood”.
In March 2020, as part of an initiative aimed at regional revitalization of Ishigaki Island in Okinawa, we launched the "Euglena Ishigaki Nuchigusui Project." Based on Ishigaki Island, we collaborated with local companies to expand the recognition of the island's specialty products through the development of new menus and food items.
Around the same time the project began, the impact of the COVID-19 pandemic caused a disruption in the development and sales of these specialty products. However, in response to the pandemic, we sought ways to contribute to regional revitalization. We expanded the scope of the project to cover all of Okinawa, striving to further promote the adoption of sustainable seafood as a new choice, sticking to our goal on "exploring new sales channels alongside our distributors, including online sales."

Supervision and management of Japan's first MSC/ASC group CoC certification with approx. 90 companies and 200 sites

Supervision and management of Japan's first MSC/ASC group CoC certification with approx. 90 companies and 200 sites

and BLUE, Panasonic Holdings Corporation, and Blue Alliance

(Voices from committee and juries)
The Group CoC certification model as an improvement mechanism for solving the challenges, both in terms of costs and procedures, for small-scale businesses and the food service industry is regarded. It has the potential to play a significant role in expanding the MSC/ASC certified seafood products. Additionally, the fact that there is already a proven record of nearly 100 companies participating in this initiative, irrespective of their capital relationships, is also appreciated.

Our company is responsible for overseeing and managing the Group CoC certification program, which is the first of its kind in Japan. Since its launch in 2019, approximately 90 companies and organizations, totaling 200 sites, have joined our Group CoC certification. A diverse range of businesses, including retail, processing, wholesale, and food service, are eligible for membership. Thissystem reduces costs for the assessments compared to acquiring certification by a single party, and provides comprehensive support for CoC certification requirements for the assessment. By offering the system, we have lowered the barrier for the companies to challenge the CoC certification and contributed to the expansion of sustainable seafood distribution in Japan.
Furthermore, during the internal audits process, we conduct interviews to understand our member companies’ sourcing fish and the potential fish products that they want to purchase. This enables us to match companies that meet these needs, allowing us to work towards expanding and developing the sustainable seafood market beyond just acquiring certification.

Building a platform to Enrich the world's oceans from Kita- Sanriku

Building a platform to "Enrich the world's oceans from Kita- Sanriku

Kita-Sanriku Factory
moova

(Voices from committee and juries)
The fact that you have successfully commercialized tangible solutions to address isoyake and are expanding these efforts internationally has received significant recognition. Your commitment to seabed regeneration using sea urchin shells is also appreciated. It is expected that the effects of Amamo field construction, the management system, and the impact on other organisms within the ecosystem will be demonstrated, further emphasizing the importance and effectiveness of your initiatives.

“Isoyake," known as the desertification of the ocean, is a serious environmental and social issue in various countries, including Japan. It is caused by environmental changes such as global warming and is characterized by the overpopulation of sea urchins, which leads to the destruction of seaweed bed.
At the Kita-Sanriku Factory, we are working for "Sea Urchin Regeneration and Cultivation" to transform lean sea urchins, which have suffered due to the isoyake, into delicious sea urchins rather than disposing of them. We also promote "Seaweed bed restoration" using compost blocks made from sea urchin shells.
However, the awareness of the global issue of ocean desertification is still low, and to address the increasingly critical situation, we believe that more effort and innovative ideas are required. Therefore, we have established a platform that connects people and communities from various fields, not just those in the seafood industry, to take collective action in confronting this challenge.

Collaboration Award

An impactful multi-stakeholder collaborative project which took an innovative approach to drive the change in the sustainable seafood movement in Japan.

Let's make Kazunoko kombu (herring roe with kombu) using local Yokohama kombu

Let's make Kazunoko kombu (herring roe with kombu) using local Yokohama kombu

Marketing in taniya corporation, Sachi Umi Heroes, and ELMA LLC.

(Voices from committee and juries)
The efforts that the leading manufacturer of "Kazunoko Kombu" uses raw materials from Japan's local production areas have been praised. It is anticipated that further efforts will be made to assess the impact on the stocks of herring (kazunoko) and North American kelp (kombu) when it comes to sustainability and traceability. Expanding these initiatives and focusing on sustainability and traceability of herring as a raw material is also highly anticipated.

Sachi Umi Heroes and Marketing In Taniya are partnering on a project that involves using kelp (kombu) cultivated in Yokohama as a solution to marine environmental issues. We produce and sell "Kazunoko Kombu," by using kombu that herring roes are artificially attached on. By having people enjoy our product, which is cultivated in the sea of Kanazawa Hakkei, Yokohama, the project aims to promote local consumption, vitalize regional communities, and contribute to mitigating global warming. Marketing In Taniya is committed to actively supporting the Sustainable Development Goals (SDGs) in the future.

Inochi no Umi (Sea of life) Project

Inochi no Umi (Sea of life) Project

Nichirei Fresh Inc., FUKUOKA UOICHIBA Co., Ltd., and Amakusa Fishery Cooperative

(Voices from committee and juries)
The collaborative efforts with local stakeholders in regenerating seaweed bed and the endeavor to establish this as an economic model have been recognized as meaningful activity. The commitment to continue these efforts through means other than donations and the uniqueness of the initiative compared to other seagrass beds and wetland restoration activities have been noted. The future performance, including the progress of seaweed bed recovery, is eagerly anticipated.

Seagrass beds play a vital role in marine ecosystems as they serve as breeding grounds for various fish species due to the abundant food source for juvenile fish. Seaweeds also have the important functions of absorbing nutrients, including nitrogen and phosphorus, from the seabed and absorbing carbon dioxide from the seawater through photosynthesis, which contributes to oxygen production. However, seaweed beds have been diminishing over the years, leading to a reduction in carbon dioxide absorption and oxygen production in the seawater, thereby damaging the habitat for marine life.
Moreover, the decline of seaweed leads to an increase in nutrient salts, resulting in excessive plankton blooms and deteriorating water quality. This leads to low oxygen levels in the water and the occurrence of red tides. Ultimately, this can result in what is known as a "Dead Zone," a biological desertification where marine life cannot survive due to the lack of oxygen and the proliferation of plankton.
In light of this situation, Nichirei Fresh has embarked on the "Inochi no Umi (Sea of Life) Project" as part of its commitment to the Sustainable Development Goals (SDGs). The project focuses on activities aimed at regenerating seaweed bed in collaboration with the Amakusa Fisheries Cooperative, which fishermen harvest Shiba-ebi and Fukuoka Seafood Wholesale Market, who source Shiba-ebi.

About the abscence of the champion
Although both projects are collaborating with many stakeholders, it was hard to judge how they have improved stock sustainabiltiy, and have created the outcomes from their application sheets, we decided not to select a champion this year. We hope that they would develop their projects and create outomes.

U-30 Award

A project managed by an individual under age 30 or group(s) that is composed of mainly people under age 30. The concept and/or progress is more considered, as long as it’s designed for a sustainable seafood industry.

Developing future leaders through research projects of unused fishery resources

Developing future leaders through research projects of unused fishery resources

Miya Fisheries High School, Yamasa Chikuwa Co., Ltd., and Aichi Prefecture Freshwater Aquaculture Cooperation

(Voices from committee and juries)
Despite the need for caution of stock of bycatch species, using it effectively with involvement of local communities has been appreciated. This initiative holds significant value in terms of community engagement and talent development.
In the context of learning about the Sustainable Development Goals (SDGs), expanding knowledge about the current status of fisheries resources and the challenges that fishing and aquaculture industries are facing can broaden horizons for further activities. By fostering a better understanding of these issues, there's potential for more impactful and sustainable endeavors.

In collaboration with Yamasa Chikuwa, our school has developed "Satsuma-age" (a type of deep-fried fish cake) using golden shrimp harvested by the Nishiura Fishermen's Cooperative in Gamagori City. Golden shrimp is a deep-sea shrimp that can be challenging to peel, and it is sometimes discarded even if caught. Although processing is labor-intensive, when heated, these shrimp display a vivid red color, making them particularly distinctive (they appear pale red when raw but become more vibrant when cooked). We have looked at the color change and turned the powdered shrimp into surimi, which is then provided to local school lunch programs and other initiatives.
By collaborating with local businesses to process locally-caught seafood, we aim to spark students' interest in the seafood industry and nurture the next generation of professionals. This project not only promotes local sustainability but also educates and engages students in the importance of local seafood production.

Ginza ETHICA

Ginza ETHICA

Ginza ETHICA

(Voices from committee and juries)
The uniqueness of the concept and its potential to serve as an entry point for people unfamiliar with issues of fisheries resources have been appreciated. Recognizing the sustainability challenges associated with longline tuna fishing, it is expected that they will continue to source responsibly and disseminate accurate information while promoting sustainability.

As the name suggests, we have founded a restaurant with the theme of "Ethical”. In our restaurant, we source tuna only from longline fishing that captures only matured fish to ensure the preservation of the tuna resource avoiding methods that disrupt it, such as net fishing which may involve the capture of juvenile and pre-spawning fish.
Our restaurant's signature amuse-bouche, "Earth," is a creation inspired by the idea of exploring what can be done for the Earth and cherishing it. This season, you've crafted a blue jelly from spirulina and clam broth, symbolizing the sea, and conveying a message of protecting our marine environment. During the service, we share this message with our customers and engage in discussions with them. Additionally, our strict reservation policy, which accepts reservations only until 10 p.m. the day before, allows us to prepare only what is needed and aims for zero food waste.

The project to Create a Future for the Four Aspects (Fish, People, Nature, and Society)

The project to Create a Future for the Four Aspects (Fish, People, Nature, and Society)

NGO UOEN, Sora Okubo, Director of Susamino Art University, Secretariat of Tourisum Association of Susami City, and Kinoshita Garden

(Voices from committee and juries)
The idea to use low-valued and less common fish as the alternative source, while focusing on the development of fisheries, food, and local communities, is commendable. For future workshops, introducing the global context, decline of fisheries resources, and the challenges of the fishing industry are highly anticipated. Many people have expressed their hope of continuing this initiative.

We host fish fileting workshops that use low-valued and less commonly used fish species in the market. We thought that experiencing and knowing the attractiveness of diverse fish is a great way to make a happier and more sustainable future for fish, people, nature and society.
During the workshop, Sora Okubo introduces the issue of the marine environment, and introduces low-valued and less commonly used fish that are in the shade of popular and highly-demanded fish. Afterward, he teaches participants how to filet and cook the fish while expressing gratitude for the eating fish being a meaningful event.
By allowing consumers to experience and appreciate the process, it can lead to new awareness and a change in values regarding fish, which, in turn, can be a small but significant step toward a better future.